The NFL is the latest American sports league to sign official betting deals. The league has announced partnerships with three sportsbooks to get access to official league data and promote their relationship with the league. The deal will allow sportsbooks to tie their brand and advertising to on-air and online statistics from games. However, the NFL will have the option to nix the partnership after the first two years.
Official betting is the process of creating and distributing betting odds for sporting events. A sportsbook uses the official betting data to generate their odds. This information is publicly available on the official site of the sport. This allows bookmakers to offer a wide variety of sports bets. It is important to understand how betting odds are determined and how they can affect your betting experience.
The PGA TOUR has also partnered with bet365 to extend its sports betting activities outside North America. As the first operator to integrate the official in-play betting product, bet365 is poised for significant growth in golf. The PGA TOUR and bet365 share a passion for engaging fans and bringing the experience to a wider audience. As part of the partnership, bet365 will have exclusive rights to use the PGA TOUR brand in the United Kingdom and Ireland and will continue to promote the PGA Tour in its own media and through partner platforms.
The PGA TOUR has also announced a new multi-year marketing and content partnership with the online sportsbook DraftKings. The partnership will also include an official daily fantasy golf game. Moreover, bettors will have the opportunity to access exclusive PGA Tour intellectual property and video highlights.