One of the best ways for sports leagues to engage with fans is to get them to bet. This has been possible through the NFL’s official betting partners. These include Caesars Sportsbook, DraftKings, and BetMGM.
Caesars has a substantial presence in New York. Its sportsbook app offers a number of unique promotions and payment options. The company has also closed its acquisition of William Hill. While it might not be the most flashy sportsbook in the state, it is definitely the best.
Unlike other states, New York has legal sports betting available to all 21 and older residents. This has created an opportunity for a new wave of fan base and added a layer of revenue for the sports leagues. In the past three years, partnerships between betting operators and leagues have spread across the US like wildfire.
The NFL is arguably the most recent of the major leagues to make an official betting partnership. In addition to Caesars, DraftKings, and BetMGM, the league has struck sportsbook sponsorship deals with several team owners. As the NFL rolled out a new branding strategy, it has made it easier for sportsbooks to promote their relationship with the league.
A few months after the NFL’s launch of the official sports betting partnerships, the PGA TOUR followed suit. The PGA TOUR has officially designated DraftKings as its “official daily fantasy game.” In July of 2019, the PGA TOUR announced it was expanding its multi-year marketing and content deal with the company.