Jeffdoe : The work of Jeff Toll

Lately I have been trying to take a Data Visualization approach with new projects varying from interactive kiosks, quizs and experimental websites. My first real introduction to DV was google analytics. Google seems to be really leading the charge in this area of data and design. Just recently I noticed Grid/plane, a studio centered in Portland Orgeon, collaborated with Instrument, to visualize media buzz across various social media outlets. Instrument then went on to design Venables Bell & Partners using a similar concept and art direction. When I first visited Venable’s site I had mixed feelings but, it’s a bold concept which created buzz and is very respectable. Well done.

I’ve found DV is a challenging concept to convey to clients, but I did find an interesting list of woes that made me feel a little better about these challenges. These are great points to be aware of before discussing or pitching to a client who has a hard time envisioning DV past the standard “bar graph” or “pie chart”.
5 Reasons Visualization Is Not More Prevalent

There’s also a ton of great online resources and print publications devoted to DV. I just picked up “Data Flow - Visualising Information in Graphic Design ” which is packed with only the most elegant art forms of DV. Not only is the content of this book awesome but, the design and layout of the book itself is sick. It was designed by Onlab and the photography was done by Andrea Galvani.

2 Great Online Resources:

www.visualcomplexity.com
www.tom-carden.co.uk

Data Flow - Visualising Information in Graphic Design

Instrument’s “Google Project”

Venables Bell & Partners

We Feel Fine

Our Own C

Andrea Galvani Photography - Data Flow

7 Comments, Comment or Ping

Jess

Have you checked out Edward Tufte? My father gave me a copy of Envisioning Information years ago - the cover of which I had admired since I was little - and I’m just now actually reading it, as opposed to just looking at the images. It’s a dense, but fascinating, read. And I have to admit, those cats are freaking me out a bit.

Feb 6th, 2009
Jeffdoe

https://www.meridian.net.au/Books/InformationDesign/Images/envisioning-information-front-large.jpg

Is that the book you are referring to? I’ll have to check it out. Thanks Jess!

Feb 6th, 2009
Greig

Hi Jeff, he book was actually designed by the guys at OnLab https://www.onlab.ch/ not myself. I had some work featured in the book but had nothing to do with the design and layout of it.

Cheers

Feb 6th, 2009
Jeffdoe

Holy smokes!

I just now edited the post! Thanks for clarification.

On another note, your work is amazing! Thanks for stopping by Greig!

Feb 6th, 2009
Elissa Fink

Hi Jeff - For more online resources and great books, you can’t go wrong by checking out Stephen Few and his website https://www.perceptualedge.com. He teaches good principles of data viz while always keeping the business purpose in mind.

Elissa Fink
Tableau Software

Feb 7th, 2009
jeffdoe

Thanks for the link Elissa! I’m browsing the site you mentioned.

Stephen Few has some very interesting solutions. Though his solutions could use some visual interest, they do show clear thinking behind them, much to your point.

I’d love to get a hold of his solutions and add some design elegance.

Inspiring!

Thanks Elissa!

Feb 8th, 2009

Jeffdoe : The work of Jeff Toll - Aug 12th, 2009

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